This is ByOn AW2018
Playfulness and curiosity characterizes us. Fantasy and realness drives us when we make artistic design functional. A key thought that remains our guiding influence when we set the scene for 2018’s Autumn/Winter collection Momentous Tangibles. A selection which portrays the countryside making a visit to the big city and vice versa for that matter. Textiles and porcelain in matt black, earthy brown, cinnamon and mustard meet straight lines and hard metal corners. A little like blending the endless savanna with the Nordic forest, the city’s cobble-stones and architectural concrete silhouettes. We want to be part of your everyday, to find and create those moments when a smile is the only solution whatever happens. Why? To simply make any ordinary weekday bubbles without troubles. That’s why!
To catch that feeling and to seize the most important moments of the day we’ve photographed the catalogue in a time flow from morning to evening. By doing this we hope to create everyday magic and joy bubbling with surprises when you decorate, and also inspiring you to put a silver lining on unexpected things and happenings as the days grow shorter and darker …
May all your troubles be bubbles / ByOn